15 Purple Shampoos to Brighten Your Blonde
You walk out the salon feeling very Mother of Dragons, your freshly dyed tresses catching the light like liquid silver. Then one morning you wake up to find, to your horror, that your platinum has developed more brass the the Philharmonic trombone section. It's okay, you can recover from this; all you need to keep your bright hair goals back on track is the right yellow-eliminating color correction. That's where purple shampoo comes in.
Whether you're feeling inspired to go full Targaryen-platinum, craving an autumn-appropriate ashy blonde, or just trying to perk up some distinguished natural gray, these violet-depositing shampoos wipe out brass with the faintest hint of neutralizing purple to keep your shade looking fresh and flawless.
On top of its vibrant violet hue, this shampoo also contains hydrating avocado oil and antioxidant sea buckthorn extract to keep hair smooth and shiny.
AmikaBust Your Brass Cool Blonde Shampoo, , sephora.com.
Banish the word "yellow" from your hair's vocabulary by switching out your regular shampoo with this indigo beauty once or twice a week.
TIGI Bed HeadDumb Blonde Violet Toning Shampoo, , ulta.com.
The cool tones in this shampoo are designed to give blonde and gray hair a boost, but it works just as well on red and auburn shades that want to avoid going too coppery.
SachajuanSilver Shampoo, , sephora.com.
Remember when you used to put lemon juice on your hair and sit out in the sun for "natural" (read: super brassy) highlights? Well the mustard shade of those streaks wasn't all the lemon's fault - in fact the sun can yellow your hair all on its own, especially on blondes. Tone down that Sun-In effect with this cool-toned shampoo specifically designed to combat the effects of UV exposure on your color.
DavinesAlchemic Shampoo in Silver, , amazon.com.
Sulfates are the enemy of vibrant, long-lasting hair color, which is why this pretty purple shampoo is sulfate free. Color protection + toning? Sounds like a winning combination to us.
Sexy HairBlonde Sexy Hair Bright Blonde Shampoo, , ulta.com.
Alright, this one's not really a shampoo, but this deeply hydrating lavender-colored gloss-balm definitely belongs in your rotation if you struggle with dry, bleached locks.
Shu UemuraArt of Hair Color Lustre Shades Reviving Balm Cool Blonde, , barneys.com.
Of course brassiness is a concern for silvery blonde dye jobs, but naturally light types (both blondes and grays) can struggle with yellowing dinge too. Whether your shade comes courtesy of a bottle or your gene pool, these amethyst suds will give your tresses a serious glow-up.
DP HueCool Blonde Shampoo, , sephora.com.
Pearl extract and rice milk leave hair shiny and luxurious while the lilac tones of this shampoo whip your blonde back into shape.
Catwalk by TIGIFashionista Violet Shampoo, , ulta.com.
Extend the time between colorist visits by opting for this orchid-colored shampoo once or twice a week, or mix a small dollop in with your regular shampoo more often for a dose of brass-busting.
DrybarBlonde Ale Brightening Shampoo, , nordstrom.com.
Peptides in this money-saving formula help combat frizz in addition to giving your shade a cool-down.
JoicoColor Balance Purple Shampoo, , ulta.com.
Sleek, glossy platinum may be #hairgoals, but if you're not careful the reality can be more brassy, dull, and straw-like. Prevent the dreaded hay-hair look with this almond butter and buriti oil-rich mask that simultaneously conditions strands and knocks out orange-y undertones.
Christophe RobinShade Variation Care in Baby Blonde, , sephora.com.
Seaweed extract and coconut oil leaves hair especially shiny and soft after a session with this inky shampoo.
LushDaddy-O Shampoo, , lushusa.com.
Lactic and malic acids help strip away mineral deposits that can leave your color looking off-kilter as well as product buildup that can cause dullness so the cool-toned shampoo can really work its color-correcting magic.
KMSColor Vitality Blonde Shampoo, , ulta.com.
Unlike some other violet shampoos, this luxe sulfate-free version can be used daily to maintain your shade.
OribeBright Blonde Shampoo for Beautiful Color, , nordstrom.com.
You can't beat the price of this purple shampoo which gives blondes a luxe straight-from-the-salon refresh.
Paul MitchellPlatinum Blonde Shampoo, , ulta.com.
Video: HOW TO TONE HAIR WITH PURPLE SHAMPOO
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