What to Watch on M2M, the New Streaming Service That’s Basically Netflix for Fashion
We can all agree that there’s nothing better than climbing into bed at the end of a long day and descending into a show hole on Netflix. While that remains our go-to source for binge-watching TV shows, lately our eyes have been wandering to other streaming services also offering quality entertainment.
Our latest obsession: M2M. Also known as Made to Measure, the new video-streaming service debuted exclusively on Apple TV last fall, offering fashion-focused films, documentaries, and original series. Since it’s produced by IMG (the people who put on Fashion Week), there’s also a whole section dedicated to runway footage, allowing you to relive the splendor of Gucci’s latest collection whenever you feel so inclined.
Don’t own Apple TV? No sweat: As of this January, you can watch all of M2M’s content online, and even stream it straight from your phone via the app that just rolled out this month. Best of all, no matter how you view it, M2M’s programming is completely free.
To get you started, we’ve rounded up 10 things to watch on the fashion world’s very own Netflix.
"Battle at Versailles"
Sure, New York Fashion Week may have some of the most sought-after invitations during Fashion Month, but it was only a few decades ago that American designers began to be taken as seriously as their European counterparts. "Battle at Versailles," which is M2M’s first original documentary, looks at the 1973 event that pitted American upstarts Oscar de la Renta, Halston, Bill Blass, Stephen Burrows, and Anne Klein against French stalwarts Yves Saint Laurent, Hubert de Givenchy, Pierre Cardin, Christian Dior, and Emmanuel Ungaro—and changed the fashion industry forever.
"The Legacy of Alexander McQueen"
Few designers in history have captivated the fashion industry quite like Alexander McQueen—despite his tragic death in 2010, his revolutionary creativity is still felt in the industry today. Even if you consider yourself an expert on all things McQueen, this documentary featuring never-before-seen interviews with his mother and an in-depth look at some of his most legendary collections (Horn of Plenty, anyone?) will allow you to dig deeper into his legacy than ever before.
"Tea at the Beatrice"
This original series features fashion writing legendGlen O’Brienas he sits down to pick the brains of the most important members of the fashion pack. Get ready for some amazing insight fromLeandra MedineandInez and Vinoodhabout the state of the fashion industry, plus a hilariousAnna Wintourrun-in story from Proenza Schouler'sLazaro HernandezandJack McCollough.
"The Day Before"
While live streams have made Fashion Week more accessible than ever before, it still doesn't provide insight into the crazy behind-the-scenes action that goes down before the shows. That's where this original series comes in, as it follows some of fashion’s favorite designers 36 hours prior to their collection debuts. Not to be missed: A 26-year-oldAlexander Wangas a young up-and-comer and a profile ofIsabel Marantthat makes her seem just as cool as you think she is.
"In and Out of Fashion"
WhenHarper’s Bazaarexecutive editor and all-around funny girlLaura Brownis involved, you know it’s going to be good—which is what makes her M2M miniseries featuring interviews with stylish celebs a totally necessary item to add to your watch list. Watch her get bossed around byKiernan Shipka, goof around on a shopping trip withEmily Ratajkowski, and rag on close friendJessica Alba—proof fashion isn’t always so serious.
"Diana Vreeland: The Eye Has to Travel"
BeforeAnna Wintourruled the fashion universe, there was Diana Vreeland. If you’ve never seen this documentary about the iconicVogueandHarper’s Bazaareditor—which is also available to stream on Netflix—now's the time to do so for free. Delve into the editor’s famously eccentric style and visually stunning world to get a glimpse of the way she turned the magazines she worked at into the fashion bibles they are today.
We all love a crash course in fashion history every now and then—but if you don’t exactly have 90 free minutes on your hands to watch a full-length documentary, you’re going to be obsessed with this series. The concise videos give you the lowdown on some of the most iconic names in fashion history in less than three minutes. There are currently only four episodes, featuringGrace Jones, Brigitte Bardot, Marcello Mastroianni, and Balenciaga, but we’re dying for M2M to produce more.
This three-part series takes a look at the last 30 years of fashion history, decade by decade. From the carefree, bold era of Azzedine Alaia and Thierry Mugler in the '80s, toKate Mossand minimalism in the '90s to the reign of massive luxury brands today, “Fashion Pack” leaves you with a better understanding of the modern fashion landscape.
Bergdorf’s, Barneys, Bloomingdale's, Neiman’s—all fashion girls have a story about the first time they were mesmerized by one of America’s most iconic department stores, which is what makes "The Store" so amazing. The 1983 documentary gives viewers a taste of (super-luxurious) shopping at Neiman Marcus in Dallas during the holiday season.
Video: The Influential Fashion House You've Never Heard Of... | M2M
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